Cloud, AI, and the GPU capacity behind them — one team, through delivery.
Three practices, deliberately connected: cloud services from migration to FinOps, AI systems built to survive production, and GPU capacity supplied and governed like infrastructure. We carry decisions from plan through to production.
- Cloud migration & operations
- AI systems & governance
- FinOps & cost governance
- GPU capacity & AI infrastructure
The practice
One cloud team. From plan to production.
Most teams don't need a consulting firm that hands over a slide deck and leaves. They need a cloud partner that understands both the engineering and the commercial picture — and can move between advisory and hands-on delivery without a vendor handoff.
CrossCloud is structured around that principle. We turn AWS complexity, constrained environments and opaque cloud spend into a sequenced plan, then stay engaged through execution. Strategy, delivery, operations, FinOps and wider technology decisions sit inside one team — so the people who recommend a direction are the ones who take it to production.
Specialisation
Certified team
Credentials spanning cloud, architecture, security, FinOps and enterprise technology — with AWS at the core and the broader ecosystem covered where it matters.
Integration
No handoffs
Advisory, delivery, FinOps and operations run through the same team, so decisions and execution stay connected.
Delivery
Outcome-led
Scope is shaped around commercial, technical and risk constraints — not a pre-packaged template.
Handover
Client-ownable
Engagements conclude with documented, operable environments the client's team can run independently.
What we do
Three practices. One accountable team.
They are connected on purpose. The team that runs your cloud estate is the team that sizes your GPU commitment, and the team that has to make the AI system work inside both.
What triggers a call
The recurring problems we are asked to solve.
AWS spend is growing faster than the business.
Monthly invoices are rising without a clear breakdown by product, team or environment — and no reliable forecast.
A migration has been planned, but the risk feels high.
The target architecture is unclear, the cutover sequence is untested, and nobody internally has done this at this scale before.
Production is stable, but fragile.
Incidents are handled heroically by a few engineers. Runbooks, monitoring and recovery procedures sit mostly in their heads.
The environment has grown, the governance has not.
Accounts, IAM, tagging and guardrails were set up for a smaller team and are no longer safe to keep scaling on.
An internal team needs reinforcement, not headcount.
Strong engineers, but no one with the scar tissue to make the high-stakes architecture, cost or operational calls with confidence.
A previous vendor left the environment harder to own.
Undocumented changes, tangled Terraform, or a managed-service arrangement that now creates more drag than value.
An AI pilot works in the demo but stalls before production.
There is no evaluation set reflecting real traffic, no regression testing when a prompt or model changes, and no way to trace a bad answer back to its cause.
A GPU commitment was signed before the workload was characterised.
A multi-year reservation paid for at a fraction of its utilisation — or frontier-tier silicon serving inference that a previous generation would handle at far lower cost per token.
GPU spend arrives as a single monthly figure.
No cost per training run, per model or per business owner — and with one provider, one region and one contract, no position to negotiate from when the renewal lands.
Capabilities
Six capabilities, one team, no hand-offs.
Engagements take the form of focused advisory, defined delivery projects, or retained technical partnership — all anchored in AWS Well-Architected practice, and each with a defined starting point below.
Cloud & technology advisory
Independent guidance on cloud direction, architecture and the wider technology environment — anchored in AWS Well-Architected practice.
- Cloud roadmap and architecture review
- AWS Well-Architected alignment
- Migration planning and readiness assessment
- Wider technology and platform guidance
Start with an environment & architecture review
AWS migration & modernisation
Plan and run AWS migrations with a defined architectural target, reduced operational risk and a platform built for sustainable ownership.
- Workload migration and replatforming
- Landing zone design and implementation
- Environment standardisation
- Application and infrastructure modernisation
Start with a migration readiness assessment
FinOps & cost governance
Establish cost visibility, accountability and discipline across AWS environments — aligned to both engineering outcomes and financial controls.
- Cost visibility and allocation
- Rightsizing and commitment strategy
- Savings Plans and Reserved Instance guidance
- Spend governance, budgeting and forecasting
Start with a FinOps diagnostic
Operations & managed services
Keep production environments stable, performant and resilient through structured monitoring, incident response and maintenance practices — as a managed service, not ad-hoc support.
- Operational monitoring and alerting
- Incident response and escalation process
- Backup and disaster recovery planning
- Patching, tuning and ongoing support
Start with an operations readiness review
Security & governance
Strengthen the security and governance posture of AWS environments through practical controls, defined ownership and measurable improvement.
- IAM and access design
- Guardrails, policy and preventative controls
- Environment review and remediation
- Backup, recovery and resilience planning
Start with an IAM & guardrails review
DevOps & platform enablement
Build the engineering foundations — CI/CD, infrastructure as code and observability — so internal teams can deliver consistently and with confidence.
- CI/CD and release engineering
- Infrastructure as code (Terraform, AWS CDK)
- Observability, logging and tracing
- Developer workflow and tooling improvement
Start with a platform & tooling assessment
Not sure where to start?
Book a 30-min scoping call.
We'll listen to the immediate priority — migration, reliability, cost or capability — and suggest the smallest engagement that would move it forward.
Engagement
One rhythm. Four phases. Documented artefacts at every step.
Every engagement follows a defined pattern: understand the commercial context, assess the environment objectively, design a sequenced plan, and deliver alongside the client's team — leaving behind documented outputs the team can operate without us.
Discover
Establish the commercial objectives, stakeholders and operational context framing the decision.
Sample outputs
- · Engagement brief and scope
- · Stakeholder and decision map
- · Success criteria
Assess
Review the environment, architecture and spend profile, producing actionable findings.
Sample outputs
- · Environment and architecture assessment
- · Spend profile and cost driver analysis
- · Risk register and dependency map
Design
Translate findings into a sequenced plan, scoped to operating reality, delivery capacity and risk appetite.
Sample outputs
- · Target architecture and reference diagrams
- · Sequenced roadmap with effort and risk
- · Architecture and cost decision log
Deliver
Execute alongside the client's team, transfer knowledge and hand over a durable, operable outcome.
Sample outputs
- · Runbooks and incident playbooks
- · Infrastructure-as-code repository
- · Cost dashboards and review cadence
Every engagement concludes with a handover package the client's team can operate independently — retaining us is a choice, not a dependency.
Who runs CrossCloud
Three founders. One team. Senior judgement where it matters.
CrossCloud is led by three founders whose responsibilities cover the full span of a cloud engagement.
Deep engineering, Cross-disciplinary delivery, Commercial fit.
The people who recommend a direction are the ones who take it to production.
Advisory · Architecture · Operations
Senior cloud generalist
Multi-disciplinary depth across cloud architecture, operations, security and cost — the senior generalist who has sat at enough points of the stack to make the right tradeoffs when the answer isn't obvious. Stays close to delivery, so recommendations remain practical rather than theoretical.
Engineering · Platform · Deep AWS
AWS Ambassador & principal engineer
An AWS Ambassador — a designation awarded to a limited community of engineers with demonstrated depth across the AWS service set and active technical contribution to the field. Covers architecture, platform engineering, security, observability and hands-on delivery. The person you want in the room when a decision has to be made against real engineering reality, not reference-architecture diagrams.
Commercial · Industry · Partnerships
Cloud business lead
Leads commercial engagement and sector-facing work. Years of enterprise AWS business development — understands how buyers in different industries actually procure, govern and adopt cloud, and how to translate technical capability into terms procurement, finance and executive stakeholders can sign off. Keeps engagements anchored to commercial outcomes, not just technical ones.
Three founders. One practice. Engagements stay close to the decisions being made — not routed through account layers.
Why us
Engineering depth without consulting overhead.
One team, from plan to production
The same people who shape the strategy run the delivery and operate the result — decisions and execution don't split across layers or vendors.
Pragmatic, not theoretical
Recommendations are shaped by the client's team, budget and operating reality — not lifted from a generic reference architecture.
FinOps as a design principle
Cost visibility and commercial discipline are built into how every AWS environment is designed, operated and reviewed — not treated as a separate workstream.
Engineered for handover
Engagements conclude with documented, operable environments the client's team can run — retaining us is a choice, not a dependency.
Frequently asked
Questions clients commonly raise before engaging.
Contact
Start with the environment you have today.
Whether you're planning a migration, reviewing cloud spend, or looking for an independent view on an existing environment — we're happy to have that conversation in confidence.
Response
Enquiries are typically acknowledged within 1 business day.